Gym Lead Sources: Where Prospects Come From and How to Measure Them
Every gym wants more enquiries, but not every enquiry has the same value. A lead from a friend's recommendation may behave very differently from a lead who clicked an advertisement, and a lead from a local school partnership may behave differently again. Knowing where your prospects come from, and which sources produce members who stay, helps you spend time and money more wisely. This is one of...